Property and philanthropy personified. Leanda developed Le Masurier’s CSR strategy: P3, People, Planet, Partner supporting Stroke Association, Jersey Alzheimers, Macmillan Jersey, Gain and St Clements Sports Club, Jersey Women’s Refuge to name a few. Leanda established the Le Masurier Blank Canvas Art Competition (Blank Canvas 2 coming soon), organised Le Masurier Recharger Day for dementia caregivers with Jersey Alzheimers, developed an awareness plan for Macmillan Jersey Oasis Centre with the Macmillan team and supported the Mini and Melly football tournaments for 700 local young players.
Working closely with OAK’s Jersey Managing Director, Leanda facilitated OAK’s sponsorship of the Tennis Hub, Year 2 Island Tennis Programme. OAK also sponsored Leanda’s time to successfully onboard Launch Angels for the innovative 13th Parish Film Festival.
Leanda spearheaded the 60th anniversary brand campaign development and organisation of Roberts' Jersey Rally sponsorship implementation, taking rally drivers and cars, accompanied by PDJ’s Phil the Tank, to primary schools. She raised awareness of this fantastic community event celebrating Roberts' 60 years of driving Jersey forward, hosting the Robert’s PitStop welcome reception, handling media coverage and theming the Rally Dinner www.robertsgarages.com
Business Development Clients
Leanda developed PDJ’s Phil the Tank character and 50th anniversary brand, ensuring that PDJ’s quality product and service is top of mind with customers in Jersey. ‘Don’t shiver, Phil will deliver!’ Leanda teamed up PDJ with The Jersey Reds, PDJ’s Phil the Tank is the Reds mascot for the next 3 years entertaining supporters at each home match.
Leanda assists The Jersey Reds with their epic sponsorship packages for small, medium, business clients and individuals.
Leanda provided this smashing team with a launch plan and SM campaign to promote this new logistics service between the UK and CI.
An International Valuation & Auction House facilitating bespoke events via unique relationships with Domaine des Vaux, Diva Opera and Art House, Leanda represented Lyon & Turnbull in planning and hosting private and charitable events in Jersey and London at a variety of venues such as Tramp.
Challenged with raising awareness of Infrasofttech’s bespoke regulatory compliant solution, Leanda developed the ‘Fatca Cracked/CRS unscrambled’ campaign, creating renewed interest in the company and whisking up significant sales and service agreements.
A launch partner for this pioneering team, Leanda provided local comms strategy and blanket PR coverage in the UK for this award-winning service, now rolled out Island-wide and being piloted in several UK regions.
Leanda assisted the inspiring Soroptimist International Jersey team with creating and implementing a compelling marketing communications plan. The inaugural Zumba Glo event was held in February 2019 with 150 (new to Soroptimists) zumberees attending. For International Women’s Day, Leanda helped local Soroptimists team up with a sponsor to create the ‘No More Taboo, Period’ campaign supporting The Red Box Project. All social media implemented by local students was mentored by Leanda. The implementation of this plan is helping Soroptimists share their message of Educate. Empower. Enable...women inspiring action, transforming lives.
Sponsored by client OAK, she helped to onboard Launch Angels for the 13th Parish inaugural Film Festival, successfully securing author Jack Higgins, The Jersey Art Society, Enriched Media Group and more soon!
Leanda developed the brand, secured a sponsor and is now responsible for onboarding hospitality partners for this ingenious fundraiser to support the amazing work of Caring Cooks of Jersey.
Instrumental in reminding this amazing international conservation organisation that it is a global brand, not a local zoo. Zoos don’t save the planet!
From 2017 - 2020 Leanda was Lady Chair of Lady Taverners, Jersey. Building on Tav’s experience of 30 years of fundraising, she utilised her network of contacts to form a new committee, providing 2 state of the art £60K mini buses for Mont A L’Abbe and 6 sports wheelchairs for the JSAD. This new committee has also introduced Table Cricket to Jersey with the objective to take a Jersey team to the Table Cricket National Championships at Lord’s in May 2022.
Losing her best friend at 42, Leanda is an official Coppafeel! Boob Champ. She was instrumental in bringing the charity to Jersey, ensuring that 5000 local students in 5 visits are breast cancer/body savvy whilst ensuring a succession plan for this amazing work to continue.
After 7 years as Foundation Director at JCG having re branded the College with authentic assets from its archive, with the team, Leanda grew income from £1K a year to £170K a year plus sourced many bursaries including one International University bursary and initiated the House bursary where students fund raise for a 6th Form bursary!
Having been introduced to Women’s Refuge from her successful work with Soroptimist International Jersey Leanda is thrilled to be helping the fantastic team at the Refuge develop a strategic Comms and Fund Raising Strategy. The No! Refuse Abuse Campaign was launched at the International Women’s Day breakfast in March and the Safe Self campaign roles out to help anyone not feeling safe at home during the Covid 19 crisis with hints and tips. Leanda is organising an inaugural Thought Leadership event for Jersey Women’s Refuge titled ’Tackling Coercive Control' with an eminent human rights lawyer flying to the Island to update everyone on this subject.
Jersey Women’s Refuge 2020 awareness campaign
Jersey Women’s Refuge have launched a new awareness campaign reminding islanders of the vital service this small but impactful charity provides to the Jersey community.
Sponsored by Le Masurier, phase 1 of the No! Refuse Abuse! Campaign was launched at the charities International Women’s Day annual breakfast in March, Phase 2 will be implemented in October when the charity host their inaugural Thought Leadership Event ’Tackling Coercive Control’ with eminent Human Rights Lawyer, Harriet Wistrich, Founding Director, www.centreforwomensjustice.org.uk
The idea of the campaign is to empower Islanders to pick up the phone to the team at Jersey Women’s Refuge if they ever find themselves in a place where they need either to stay at the Refuge or the use of the charities unique Outreach Programme and remind Islanders the Jersey Women's Refuge is here for every woman and child in Jersey should they find themselves in need.
The whole campaign has been kindly sponsored by Le Masurier as part of their CSR strategy, People, Partner, Planet.
‘When we heard about this clever campaign we felt we simply had to support it and very much hope it will achieve its objective of reminding everyone of the vital service Jersey Women’s Refuge provide local families whether needing to use the Refuge itself or benefit from the Outreach Services provided. As we navigate our way through the unchartered waters we currently find ourselves in due to Covid 19, we take comfort knowing we have helped promote these vital services to Islanders,' commented Brian McCarthy, MD, Le Masurier
Using the play on words ‘Refuse' as in rubbish and 'Refuse ‘ as in not letting something happen, the Jersey Women’s Refuge team also partnered with Mark Bingle at MBM services who donated their newest Refuse Collection Vehicle to join their fleet with Le Masurier sponsoring the signage to promote this very important message. The team will work with Jason Turner, CEO and Victoria Trehorel of the Parish of St Helier for to ensure every bin and public toilet door in St Helier will also promote this campaign in Phase 2.
'The Jersey Women’s Refuge was founded in 1988, with support from Soroptimist International Jersey, to provide a safe place for women and children to go who are victims of domestic abuse,’ explained Ben Robins, Chairman, Jersey Women’s Refuge. ‘As the only independent domestic violence charity in Jersey, the Women’s Refuge provides a 24 hour, confidential service, which offers practical and emotional support to women and children suffering from abuse. We felt it was very important to remind everyone of the vital services Jersey Women’s Refuge offers Islanders in a creative way we hope everyone can support.'
Islanders are being invited to support this campaign whilst self isolating by taking a selfie with the word NO written on their palm and posting on social media to remind everyone there is help available and no one should ever be made to feel rubbish! Please post your photo and tag @jerseywomensrefuge #refuseabuse
‘It is a privilege to be able to support this fantastic charity with the work they do. Not always top of everyone’s list so we are delighted to offer our vehicle to help this fantastic local charity. We were delighted to partner with Le Masurier generously covering the significant cost of branding our vehicle as part of their sponsorship. We hope everyone takes up the invitation to take a selfie and support this campaign. Nobody should ever be made to feel rubbish!’ Mark Bingle, MD, MBM Services.
Covid 19 Jersey Women’s Refuge SAFE SELF Campaign
As part of the No! Refuse Abuse Campaign Jersey Women’s Refuge have created a ‘hints and tips’ for anyone not feeling safe whilst having to stay at home during the Covid 19 crisis. This can be found at www.jerseywomensrefuge.org and will be promoted on all social media platforms.
I launched my EFT Tapping Therapy business in July but, looking back, my branding was not great! TSG Jersey recommended Leanda Jane Guy to help. She took one look at my logo and said, "That logo's a bit scary. You need re-branding.' A short while later, I had a beautiful new brand. The next step was me standing behind a stall at the Radisson Healthy Living Festival for 4 days. I thought this was totally out of my comfort zone, but I actually felt in my element & loved every minute. I met so many new & interesting people. I was engaging with people who had already used EFT to overcome health issues and also had the opportunity to inform & educate adults & children on the benefits of EFT. It was an amazing experience and I would not have done this without the push from Leanda.’
Leanda - you are a force of nature. It's been a pleasure working with you and it's not over yet. If you are looking to establish a new business, re-brand, or just promote your existing business, I strongly recommend you get in touch with Leanda. Her Pugilist logo & branding are a definite representation of what this lady can do. She most certainly packs a punch!’